So you’ve identified the social channels where your ideal audience hangs out, created accounts – complete with all the brand profile details, and are ready to start posting.
But hang on: what are you going to post? How often are you going to post? And how do you plan to engage your audience?
You need a social media plan to answer all this and more. So, in this post, we’ll show you how to create a social media content plan in ten simple steps. Once you’re done, you’ll have the answers to what and how often you’ll post, including a social media engagement strategy.
Ready to get to work? Great! We recommend you pull up a fresh document or take a pen and a piece of paper so you can plan along as we discuss each step.
How to Create a Social Media Content Plan in 10 Easy Steps
Before we dive in, let’s get this straight off the bat: always focus on providing value with your social content. Instead of taking a full-blown self-promotion strategy, take the value-first approach to attract, nurture, and sell on social media.
- Revisit your target audience profile and social media goals
- Polish your social media content categories for each social channel
- Decide the formats you’ll use
- Create an engagement plan
- Have a plan to share others’ content
- Repurpose and curate content
- Create a plan to encourage users to create content for you
- Work out how you’d promote yourself
- Pick out a posting frequency and create away
- Reflect and tweak
Leave a Reply